Weaving stories into carpet design
It’s not often you get to tell the story of an entire sporting community through design, but that was exactly the commission we received when we signed up to supply custom-designed carpets for the renovation and reinvigoration of Souths Sports Club in Brisbane’s Acacia Ridge.
The carpets we designed for Souths tells the story of the rugby league club’s 100-year old history as well as the landscape it which the club house nestles and the community it serves.
The design for the carpets featured in the main lobby, bistro and gaming room was hand drawn by a professional interior designer and drew inspiration from the native Acacia trees that pepper Brandon Park in which the club house sits. The intention was to bring the outside in and the design achieves that in spades. The earthy tones of the carpet design also beautifully complement the Aboriginal art that now graces the walls, a nod to the area’s traditional owners.
In the sports bar, the club’s well-known mascot, the mighty magpie, has clearly inspired the design of the striking monochrome carpet and lets any newcomer know exactly where this club’s sporting allegiance lies!
Using a local Brisbane custom carpet supplier like Artistic Flooring was entirely intentional and part of the club’s policy of supporting their local community.
“Sustainability of community and local employment is very important to us as a club,” said Scott Steele, Group General Manager Clubs, “Local tradesmen who are also members of our club were part of the redevelopment team and many local Brisbane businesses manufactured and supplied items such as joinery, furniture, carpets and drapery.”
“Even the new Acacia trees planted in the building’s surrounds were supplied by a local nursery.”
Mr Steele said that all materials and products used in the renovation were carefully selected based on high standards so they would stand the test of time in a high volume hospitality environment.
“The carpet is a thick and luxurious Axminster that is very soft under foot. It’s high quality and was selected for its comfort and longevity,” Mr Steele said, “Some of the original décor elements were retained, such as the feature ceilings in the bar and gaming room, to pay homage to the history of the club.”
Club management was passionate that the renovation would result in a more family-friendly atmosphere and so offices were relocated and the bottle shop footprint was reduced (while maintaining stock levels) to create two new kids rooms located directly off the café/bistro area.
“We’re thrilled with the renovation and the new look of the club,” Mr Steele said, “It’s reinvigorated a tired old building and delighted our loyal club members as well as attract a few new ones!”
One-of-a-kind custom carpets for designer homes – giving you the creative edge
For 39 years Artistic Flooring has created beautiful one-off custom-designed carpets for some of Australia’s most recognisable luxury hotels and clubs – and now we’re offering this highly specialised service to discerning interior designers of private homes.
The opportunity presents interior designers with a significant creative edge when developing design proposals for potential new business. Your design concepts are no longer limited to what your carpeting specialist can supply. Now, the world is your oyster.
In the words of our Managing Director David Williams, “We can take a design – it doesn’t have to be a pattern, it could be any design at all, even a child’s painting, and turn it into a one-of-a-kind carpet for your client.”
At Artistic Flooring we only use the finest quality New Zealand and British wool in our Axminster carpets. Why Axminster? Because it’s the world’s best manufacturing technique to ensure complete creative control.
“Axminster has the highest thread count per square inch,” according to our MD “The more wool used, the thicker and more luxurious the carpet”
“Our Axminster carpets are also woven in perfect squares. This, combined with the high thread count, means patterns are sharper and curved lines have greater definition.”
“We can essentially ‘sculpt’ the carpet to create the feeling that you’re looking into the depth of the design. It brings it to life even more and that’s truly something special,” Mr Williams said.
And we control every aspect of the carpet manufacturing process – from initial design through to spinning, dyeing weaving and finishing the final product. This complete manufacturing and creative control means you get exactly what you ordered, every time.
Artistic Flooring can also recreate new carpets from old heritage designs – a highly specialised service of interest to designers engaged in the restoration of old and heritage-listed homes.
“During the renovation of an almost 100 year-old building in Brisbane recently, the original Roaring 20s-era carpet was discovered, still intact, under several generations of flooring,” Mr Williams said. “We were asked to recreate that original design – a blue and green tartan – in brand new carpeting.”
“The end result was spectacular and it was wonderful to be part of a project where there was so much respect for the history of the building.”
Make an impression from the moment your patrons step in the door.
The hospitality clubs sector in Australia is extremely competitive. Walking around the Hospitality and Gaming Expo in Brisbane earlier this month, brought home to us just how competitive it really is. Clubs need an edge, a distinct point of difference, to stand a chance of carving for themselves a piece of the increasingly discerning patron pie.
This is where Artistic Flooring can help.
Artistic Flooring makes custom designed carpets. Think of it as a work of art gracing the biggest canvas in your club, your floors. We can take any design – a painting, a logo, a motif – and faithfully recreate it in luxurious wall-to-wall Axminster carpet.
We’re the Pro Hart of the carpet world. And we can guarantee that your carpet will be the only one of it’s kind anywhere in the world.
Not just a pretty face
It’s not just about beauty – hospitality carpets also need to withstand daily punishment from foot traffic, spilt food and drinks and moving furniture. Year after year. This is why we offer a 20 year warranty on all our Axminster carpets when paired with our quality underlay.
We’ve been doing this kind of work for almost 40 years and we understand the highly specialised needs of the hospitality and gaming industry.
With Artistic Flooring you don’t just get beautiful carpets, you also get peace of mind.
We’re quick on our feet
Commissioning custom designed carpet doesn’t have to be a difficult or lengthy process, not when you’re dealing with people who’ve been doing it as long as we have. We can turn around a custom design project in as little as 8 weeks – from design sign-off to delivery of the finished product.
And if you’re stuck at a creative road block, our experienced designers will work with you to create a unique design that makes a statement.
Don’t just take our word for it…
“I was impressed by Artistic Flooring’s professional service and ability in dealing with our tight deadlines…We have received nothing but positive feedback on the design plus the feel of the carpet and since the upgrade we have seen a significant increase in patronage and sales.” Wayne Percey, General Manager of Gallopers Sports Club
“Our experience working with Artistic Flooring has been flawless. It was a long, involved process, however they were very patient and the outcome was outstanding. The end result was exactly what we had envisaged from the start of the design process.” Callum Kennedy, General Manager of Rydges South Bank, Brisbane
“Artistic Flooring were excellent to work with, and the finished result impressed us all. Most importantly, it impressed the client.” Ken Milne, Ken Milne Architects, Waterloo Station Hotel, Adelaide
Our satisfied customers include:
- Rydges South Bank (Brisbane) (winner of Best Redeveloped Accommodation Hotel/Resort QHA Awards 2016)
- Brisbane Racing Club (refurbishments of Doomben and Eagle Farm hospitality facilities)
- Allawah Hotel (Sydney)
- Baywater Quality Motel/Hotel (Perth)
- Indooroopilly Golf Club (Brisbane) – current project
- Wynnum Tavern (Brisbane)
- Galloper’s Sports Club (Brisbane)
- Waterloo Station Hotel (Adelaide)
- Warner Tavern (Brisbane)
If you paint the Mona Lisa’s face green can you call it an original?
Painting a red car blue doesn’t mean you now drive a custom-made vehicle. Anymore than adding rhinestones to a sun dress makes it haute couture. True custom design is more than just changing a colour or adding a bit of tat to an existing design. True custom design is about creating something as unique and individual as you are. It’s an organic process that starts with a kernel of imagination and ends with the flowering of a masterpiece.
At Artistic Flooring we don’t tweak a library stock design and call it custom. We work with you to create a design found no where else in the world. If you have your own design in mind – we’ll turn it into your new carpet. And if you’re stuck at a creative road block, our experienced designers will work with you to create a unique design that reflects your artistic vision.
At Artistic Flooring we love what we do, so for us it’s easy. And we can make it easy for you too. Custom designed carpet doesn’t have to hard or prohibitively expense – not when you’re dealing with people who’ve been doing it as long as we have. It also doesn’t have to be a long process – we can turn around a custom design project in as little as 8 weeks – from first meeting to delivery of the finished product.
And if you need that extra something to help you impress a potential client, we’ll work with you to win them over.
Contact David Williams at Artistic Flooring to discuss what you have in mind for your next design project and discover how quick, easy, and rewarding true custom designed carpet can be.