Make an impression from the moment your patrons step in the door.
The hospitality clubs sector in Australia is extremely competitive. Walking around the Hospitality and Gaming Expo in Brisbane earlier this month, brought home to us just how competitive it really is. Clubs need an edge, a distinct point of difference, to stand a chance of carving for themselves a piece of the increasingly discerning patron pie.
This is where Artistic Flooring can help.
Artistic Flooring makes custom designed carpets. Think of it as a work of art gracing the biggest canvas in your club, your floors. We can take any design – a painting, a logo, a motif – and faithfully recreate it in luxurious wall-to-wall Axminster carpet.
We’re the Pro Hart of the carpet world. And we can guarantee that your carpet will be the only one of it’s kind anywhere in the world.
Not just a pretty face
It’s not just about beauty – hospitality carpets also need to withstand daily punishment from foot traffic, spilt food and drinks and moving furniture. Year after year. This is why we offer a 20 year warranty on all our Axminster carpets when paired with our quality underlay.
We’ve been doing this kind of work for almost 40 years and we understand the highly specialised needs of the hospitality and gaming industry.
With Artistic Flooring you don’t just get beautiful carpets, you also get peace of mind.
We’re quick on our feet
Commissioning custom designed carpet doesn’t have to be a difficult or lengthy process, not when you’re dealing with people who’ve been doing it as long as we have. We can turn around a custom design project in as little as 8 weeks – from design sign-off to delivery of the finished product.
And if you’re stuck at a creative road block, our experienced designers will work with you to create a unique design that makes a statement.
Don’t just take our word for it…
“I was impressed by Artistic Flooring’s professional service and ability in dealing with our tight deadlines…We have received nothing but positive feedback on the design plus the feel of the carpet and since the upgrade we have seen a significant increase in patronage and sales.” Wayne Percey, General Manager of Gallopers Sports Club
“Our experience working with Artistic Flooring has been flawless. It was a long, involved process, however they were very patient and the outcome was outstanding. The end result was exactly what we had envisaged from the start of the design process.” Callum Kennedy, General Manager of Rydges South Bank, Brisbane
“Artistic Flooring were excellent to work with, and the finished result impressed us all. Most importantly, it impressed the client.” Ken Milne, Ken Milne Architects, Waterloo Station Hotel, Adelaide
Our satisfied customers include:
- Rydges South Bank (Brisbane) (winner of Best Redeveloped Accommodation Hotel/Resort QHA Awards 2016)
- Brisbane Racing Club (refurbishments of Doomben and Eagle Farm hospitality facilities)
- Allawah Hotel (Sydney)
- Baywater Quality Motel/Hotel (Perth)
- Indooroopilly Golf Club (Brisbane) – current project
- Wynnum Tavern (Brisbane)
- Galloper’s Sports Club (Brisbane)
- Waterloo Station Hotel (Adelaide)
- Warner Tavern (Brisbane)
Waterloo Station Hotel rises from the ashes
A devastating fire at the Waterloo Station Hotel in Adelaide’s northern suburbs was the catalyst for a $10 million renovation that engaged the services of hospitality flooring experts, Artistic Flooring.
Ken Milne from Ken Milne Architects in Adelaide was the lead designer on the project, charged with bringing the popular waterhole back to life.
“Carpets are one of the biggest design elements in a room, so I always aim to create something that gives a room a lift, a positive energy, and I think this design achieves that,” Ken said, “It also had to translate through the bistro, dining and gaming areas so we needed something that was versatile.”
Ken said that while looks are important, a carpet’s design must also take into account practical considerations.
“It’s important when designing carpet for a hospitality venue, that your design minimises the appearance of stains,” Ken said, “Carpet stains are unavoidable in hotels and bars so you have to work with that reality in mind.”
Ken said he had only good things to report about his experience working with our team from Artistic Flooring.
“Artistic Flooring were excellent to work with, and the finished result impressed us all,” Ken said, “Most importantly, it impressed the client.”
Artistic Flooring lays solid foundation for Rydges award-winning refurbishment
When Rydges South Bank threw open its doors to reveal their $30million refurbishment in June of last year, the work of Artistic Flooring was one of the first things the gathered crowd saw.
Our custom-designed Axminster carpets now grace the impressive lobby of the world-class hotel, along with hallways, foyers, and luxurious guest suites. Our work also now features in one of Brisbane’s finest degustation restaurants, Bacchus, on the hotel’s Podium level.
Callum Kennedy, General Manager of Rydges South Bank, said their aim was to create a feeling of refinery and opulence from the first moment you entered the hotel.
“We wanted flooring that was unique to us and created a real sense of arrival,” Mr Kennedy said, “Artistic Flooring created for us a series of bespoke carpets that are distinctly ours.”
For the team managing the Rydges refurbishment, three years in the making, there was never any question about the kind of flooring they would use.
“We were always going to opt for Axminister carpet,” Mr Kennedy said. “You can feel the quality underfoot; you can’t replicate that plush wool feeling with a cheaper product. And a good Axminister also guarantees longevity which is important to us.”
Mays Jajo from the multi-award winning architectural firm, KannFinch was the Lead Interior Designer on the project and worked closely with the team from Artistic Flooring to create stunning floor designs in each of the zones.
“Artistic Flooring was wonderful to work with,” Ms Jajo said, “Their execution of our creative vision was great. What they produced was exactly what we, and the client, had in mind.
“The carpet design in the common areas was very geometric, but in the suites we felt that it needed to be softened, so we developed a design much like a free-hand brush stroke – very organic and relaxed but with a rich, luxurious feel.”
Ms Jajo said the decision to go with a ‘brush-stoke’ design was a subtle nod to the precinct where Rydges is situated – just a short stroll to major art galleries, design schools, museums and major performing arts venues.
“We chose the plum as our hero colour for its richness and sophistication. There’s something very regal about that shade,” she said. “It’s opulent hue can also be found in carefully selected elements around the room, such as soft furnishings, so that the design flows through the whole space.”
Despite winning the Queensland Hotel Association’s Award for Best Redeveloped Accommodation Hotel/Resort in 2016, Ms Jajo said the Rydges refurbishment project was not without its challenges.
“We had a few technical challenges to begin with, but the amazing results we achieved, thanks to the help of Artistic Flooring, were well worth the extra effort.”
Mr Kennedy echoed Ms Jajo’s sentiments.
“Our experience working with Artistic Flooring has been flawless,” Mr Kennedy said. “It was a long, involved processed, however they were very patient and the outcome was outstanding.”
“The end result was exactly what we had envisaged from the start of the design process.”
Artistic Flooring specialises in custom Axminster carpets. View more of their beautiful work here.
For more information on any of the articles or products in this newsletter or to find out how we can help your next project stand out contact david@artisticflooring.com.au.
